Google PPC

Running ads on the Google Search Network is the most common, well-known form of PPC advertising. With this network selection, your ads will be eligible to appear on Google search engine result pages SERPs. This advertising format is incredibly effective because it targets an active searcher, who is on a mission to find something. Not only are paid ads more robust, but they allow the real estate agents to include more extensions with additional links and more. Since the Search Network connects advertisers to people actively looking for their service, search campaigns typically drive more conversions.

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Facebook Ads

Social media is a tremendous way to increase exposure and traffic for your business, create loyal customers, and generate leads and sales. Facebook remains King Social Network. It is the social media platform of choice for the majority of marketers — and for good reason. According to the latest figures released by Facebook, 1.55 billion people log onto Facebook every month and 1.39 billion visits via mobile. By advertising across Facebook, your content will become exposed to an even larger audience. Facebook Ads will help you more frequently capture qualified leads or make sales because you can start filters on your audience to target your Facebook Ads to a narrow group of people who are interested in your stuff, who recently checked out your stuff, and who can afford to buy your stuff.

Responsive Ads

Responsive ads can have the appearance of text ads, image ads, and even native ads and adjust to different devices, which can greatly increase your reach across the mobile audience. These ads should be considered an attractive alternative to text ads for the display network with the ability to reformat to fit different ad sizes and placements. With the increase in potential reach, it’s important to closely monitor account performance. While being able to increase exposure on native and mobile placements is a great way to expand your reach to the targeted audience on more sites. These ads are easy to set up and save lots of designer cost as previously designers have to make different ad formats for different devices.

Display Campaigns

Display advertising is advertising on websites or apps or social media through banners or other ad formats made of text, images, flash, video, and audio. The main purpose of display advertising is to deliver general advertisements and spread brand awareness across site visitors. But getting your display ads to work for your business will be a tough challenge. If done right, a display campaign will bring you more benefits than you might think. When advertising your business, there are three important factors to consider: visual appeal to grab attention, location to maximize exposure, and relevancy to improve response. This is why display advertising has become a popular practice in digital marketing today.

Video Ads

The power of video has grown exponentially over the last decade, even in the past few years that's why statistics prove that your target audience is watching the video, which is probably the only benefit you need to hear. The biggest names in online marketplaces, including Amazon and eBay, report that adding a video ad to a product description increases the chances of a shopper buying that item by up to 35%. Video is an excellent format for informing and educating Because it incorporates audio and visual elements that appeal to multiple senses, video ads perform as well as educational tools. They’re especially effective when used for product demonstrations or in as How-To guides, as viewers can actually see how certain things work or learn a new skill.

Postal Zone Targeting

Postal Zone Targeting is marketing to a set of specific users based on their location and puts ads in front of the right audience at the right place and the right time. You can attract high-value customers in your local area. It provides powerful methods to reach specific customers in certain areas. If you have a very good idea as to who your target market is, or even in what geographical areas your customers are located, then you are in the right place. This new type of targeting tool is very helpful for many industries, but especially for local businesses trying to reach their neighboring Clients can enjoy the benefits earned from zip code targeting.